Snacks are among the most dynamic and attractive segments of the food market. Their popularity is mainly due to their versatility, convenience of consumption and unlimited possibilities of creating flavours. Products such as crisps, crackers, popcorn, sticks, crackers, crisps, roasted nuts and wafers ensure high sales throughout the year, making this category extremely interesting for food manufacturers.

The snack market is not slowing down - it is picking up speed. Snacks today are more than just a quick snack. They are a lifestyle, a convenience, an emotion and a huge sales potential to be exploited.

In order to create snacks that stand out in the market, what is needed above all is the right combination of taste, texture and innovation. This is the task for our R&D team, which has been supporting customers for years to realise even the most daring ideas.

Why are snacks still on top?

Snacks are products that consumers are excited to choose in every situation:

- at home

- at work

- on the go

- at a party

Their sales do not decrease due to the season. This is an ideal category for producers looking for a stable source of income.

What sells?

Generally speaking, everyone likes a crunch!  Classic flavours still dominate, but those who add something extra are winning. Consumers are looking more and more for innovations that surprise them with taste, form or ingredients.

 For example:

- 🥔 chips with a twist,

 - 🌶️ spicy crisps with a taste of the exotic,

 - 🌱 crackers with an herbaltwist,

- 🧂 nuts with an unexpected finish,

- 🍿popcorn with a tangerine flavour - Why not!

In response to these expectations, more and varied products are appearing on the market that offer additional nutritional value in addition to taste. ‘New’ means healthy - the snacks of today's generation have: 

✔️ more fibre

✔️ contain plant protein

✔️ have less sugar and salt

Such innovations are part of the growing trend of improving nutritional profiles and taking a sensible approach to diet, without sacrificing delights. This ensures that the snack segment remains dynamic, full of growth potential and open to creative approaches from both manufacturers and retailers.

Limited editions of snacks - a way to differentiate products

In recent years, there has also been a clear trend of the launch of limited editions of snacks inspired by flavours from different parts of the world. This is more than just a seasonal “buzz” today.  Consumers are increasingly open to unusual flavour combinations, so such innovations are a great opportunity to differentiate your brand.

What works? Originality + exoticism:

- Korean kimchi - spicy and fermented notes that surprise you with their intensity,

- Greek tzatziki - a combination of fresh cucumber, yoghurt and garlic that pairs perfectly with the crunchiness of the chips,

- Thai curry - flavours that combine sweetness and spiciness in one packet.

As experts in spice blends, we create custom compositions to suit individual needs. Do you want your own mango-chilli flavour, coconut-curcuma, or maybe yuzu-chilli-lime? We'll do it together!

An increased interest in flavours inspired by Asian, Middle Eastern and Latin American cuisines is also predicted. Using this information in the creation of flavours allows brands to effectively follow trends and capture new consumer groups. It is these trends that will drive the snack market in the coming seasons. And the brands that are the first to respond will win the attention and loyalty of novelty foodies.

The role of the R&D team in creating new snack flavours

Today's snack market requires the constant creation of innovative combinations. In order for a snack to become a best-seller, it must attract with its taste, surprise with its texture and exceed market expectations. This is where we come in - our specialised product development (R&D) team with many years of experience comprehensively supports customers at every stage - from the initial concept to the finished product.

We create formulations that stand out in the market. How do we do this?

✔ We translate trends into tangible solutions,

 ✔ We test flavours and textures in our sensory laboratory,

✔ We match additives to the customer's process and production line requirements.

Providing flavoured snack additives in our PROAROMA line is not only about creating recipes, but also about providing full technological support .Our flavour additives are a complete solution: Innovative recipes, stable production and support at every stage of implementation.

What do you gain by working with us?

✔️ access to the know-how of our technologists,

✔️ real sensory tests (our employees are the first testers!),

✔️ full adaptation to your production processes,

✔️ shorter time to market.

These aspects help our customers to launch products that not only taste great, but also meet the highest quality standards.

Working with us - a step towards snacks 2.0

If you want to create snacks that delight consumers, it is worth trusting experts with experience. We offer professional support in creating unique flavours that are tailored to your brand and current market trends.

Do you have an idea for a customised snack? Or are you looking for something to make your brand stand out in a seasonal offering? We create mixes that stay in the memory - and in shopping baskets. With our passion for creating innovative products, we bring every project to life! Together, let's create snacks that consumers will love - visit our website - https://promar.pl/en/